Fostering Trust Through Better Science Communication-Fostering Trust Through Better Science Communication

Video Transcription

Video Summary

AAI’s webinar “Fostering Trust Through Better Science Communication” brought together immunologists and science communicators to share how they connect with the public through social media, podcasts, writing, clinics, policy, and community outreach. Panelists described their personal paths into communication, from podcasting and TikTok to legislative advocacy and one-on-one patient conversations.<br /><br />A major theme was finding the communication lane that fits your strengths and audience. Practical advice included starting with a comfortable platform, using clear language, speaking as if to a friend or family member, and investing in good audio or simple formats when needed. The panel also emphasized meeting people where they are, especially when communicating with patients, students, journalists, or policymakers.<br /><br />On “rules of engagement,” the speakers stressed humility, curiosity, honesty about what is known and unknown, and avoiding combative or “rage bait” interactions. They recommended focusing on trust-building rather than trying to win arguments, and setting boundaries to protect personal well-being online.<br /><br />The webinar also highlighted AAI resources such as Immunology Explained and encouraged scientists to serve as ambassadors, sharing reliable, accessible immunology information with the public.

Keywords

science communication

immunology

public engagement

social media

podcasts

trust building

patient communication

policy advocacy

community outreach